For most brands, social media is a megaphone. For us, it's closer to a moodboard.
Our customer spends their free time gathering, not scrolling to be sold to. So we're not looking to interrupt that with another ad in the feed — we want to be part of what they're already looking at. That makes this a different kind of social role. We're not chasing every trend or posting five times a day to feed an algorithm. We're building a presence that feels like something our customer would save for later, closer to liner notes than advertising. The work here is taste, not volume.
As our Social Media Manager, you'll own how Degree of Denim shows up across Instagram, TikTok, and wherever else our people gather. You'll set the strategy, shape the voice, make or direct the content, and build the kind of audience that actually buys into the brand — not just the kind that inflates a follower count. You'll be early enough to define what our social presence is, not just keep it running.
Own our social strategy and content calendar across Instagram, TikTok, and emerging platforms, with a clear point of view on what each one is for
Create, direct, and edit content that looks and reads like us — considered, a little cinematic, never salesy
Write captions and copy that carry the brand voice and treat our audience like the discerning people they are
Run community management — comments, DMs, the actual conversation — with the same care and humanity our customers get everywhere else they meet us
Plan and execute social campaigns alongside our creative and product teams, from product drops to seasonal stories
Help build and manage our collaborator and ambassador program, finding the right people and bringing them into the brand
Track what's working and what isn't, and use it to sharpen the strategy — growth that's real, not vanity metrics
Keep your finger on the culture we draw from: film, music, design, and the corners of the internet where taste actually lives
Partner with photographers, models, and creators to produce content that holds up next to our campaign work
3+ years running social media for a brand, ideally in fashion, lifestyle, or a DTC label with a strong point of view
A genuine eye — you can tell the difference between content that's polished and content that's interesting, and you know how to make the second kind
Strong writing. You can be sharp, warm, and on-brand in the space of a caption
A native, instinctive understanding of how Instagram and TikTok actually work, beyond the surface-level trends
The ability to produce or direct content — whether you shoot and edit yourself or know how to get the best from people who do
Cultural fluency. You reference widely and you know why something resonates, not just that it does
Comfort with analytics, and the judgment to know which numbers matter and which are noise
Hands-on photography or video skills
Experience growing a brand's social presence from an early stage
A real interest in clothing, denim, or how things are made — our audience knows their stuff, and it helps if you do too
A sense of what's coming, not just what's already everywhere
A role with real ownership at an independent brand that's still being shaped
A company bonus scheme — when the brand does well, you share in it
Staff discount and a company gift card
A wellbeing day — time to step away and look after yourself, no explanation needed
The chance to define how a growing brand shows up in the world, from the ground up